Arc is a map application designed for passangers on commercial flights. My role as a principal designer was to set the art direction, user experience design, navigation paradigm and explore features. When Arc moved into production my focus pivoted to visual design and branding for customer airlines.

Every airline had their own requirements and hardware set-up for interacting with the IFE and every flight class usually have different combinations of controls.

One of the biggest challenges was to make Arc comparable to the best contemporary 3D map applications – à la Google Earth – despite running offline with limited data storage on legacy hardware.